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The passage offers a comprehensive range of services to organizations required detailed analysis of communication through expert advice and suggestion : planning and implementing communication programmes, liaison with the media sales force support, event management, crisis planning lobby exhibition etc. liaison with association , corporate and in-house publications, sponsorship management etc. |
From opinion formation and image building to holding a successful event, anything is possible. What’s required is the right approach, the right team and above all a well-planned strategy. |
In order to gain maximum media coverage, the client has to be in constant touch with media through briefings, press conferences, visits, seminars, workshops, one to one meeting with top editorial bosses, exclusive interviews and calculated leaks etc. |
Image Building, News Management, Brand Promotion, Damage Control, Advice on Public Positioning and Media Management of Events / Exhibitions. |
The services of an aggressive public relations firm can often level the playing field against much larger competition. The PASSAGE through following services ensures that the client gains significance in the country’s media so that a positive image and public opinion is built: |
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Developing a PR strategy |
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Advising the client on Public Positioning |
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Preparing and Issuing Press Releases |
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Drafting & Releasing Exclusive Stories |
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Image Building through News and Articles |
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Proactive News Management for Damage Control |
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Arranging Interviews of top management with Electronic & Print Media |
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Arranging meetings / visits of journalists |
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Events Coverage (Press Conferences, Seminars, Exhibitions, TV and Radio Programs) |
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Coordinating with Client & Media for Event Arrangements |
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Inviting Journalists and ensuring their appropriate presence |
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Coordinating on-spot interviews when required |
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Production of Press Kit (giveaways for journalists would be arranged by the client). |
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Arranging for event photography (Media Related) |
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Editorial carries more weight than advertisements.
A majority of the readers trust the contents of a newsitem more than the advertisements.
One can change the masses’ perceptions through a continuous process of feeding balanced material for reporters’ consumption in the form they rely on; (Stories, Articles, Features, Interviews etc.)
The strategic approach of The PASSAGE towards the print and electronic media helps clients to reduce their advertising/ publicity budgets and instead use the funds to convey the desired message through print and electronic media in shape of News, Articles and Interviews, etc. |
We at ‘The PASSAGE’ do not believe in making tall claims and commitments as if we possess a magic wand.
We believe in striving relentlessly by using the knowledge of our clients’ specific sector coupled with a highly dedicated team and our strong relationship with the media world.
It is an established fact that Public Relations is the best way to get maximum acknowledgement of the service from minimum outlay. Advertising could be the best tool or medium to introduce a new service/product but when it comes to reputation, results could only be achieved through proper PR strategy and its execution.
The PASSAGE has successfully planned and executed some of the best communication programs and media strategies that leveraged a unique, goal-oriented approach – different from 'the usual' PR firms.
Through focused communication, targeted approach and understanding of client’s needs our team of dedicated professionals try to create an environment in which an organization is given its due share of coverage in national print & electronic media.
The PASSAGE with its performance impressed many national and international clients, the reason is a strong relationship with Journalists and Editorial bosses in the print & electronic media which results in incomparable coverage of the events managed by The Passage.
Building clients’ image takes a long time but the money and time spent pays only when such situation arises. It is for this moment that newspapers managements and specially the reporters believe and tend to take side of the people they trust and know. This is exactly the job of a PR man to establish such contacts and build such image of its clients.
The PASSAGE, having vast experience in Media and PR, believes that Press Releases are not enough to achieve the PR mileage and counter the negative press. Instead Exclusive Stories, Interviews, Meetings, Independent News Items, Reports and Articles are the tools that we have found best to turn around the Image of many organizations.
After studying client’s profile and present position in the media, The PASSAGE will chalk out a plan based on client’s potential targets and goals, which is executed through Print as well as Electronic media. |
However, our general detailed strategy |
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Exclusive stories: Salient features of Client’s Strategy and Targets, with some financial figures, etc, these stories are placed in different newspapers independently. |
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Independent newsitems from reputable news agencies: describing the procedural advancements and developments with targets, etc. these stories are also used to enhance the media image of the client. |
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Media Events: With some development items, targets and revenue figures press conferences are arranged in Islamabad/ Karachi/ Lahore. The press conferences are managed in such a way that all the information is provided to the journalists in a written form (to avoid misreporting). |
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Exclusive interviews with major newspapers/ senior journalists: to highlight the salient features and strategies of the client, interviews are conducted to build a confidence level with the leading journalists. |
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Few one to one-meetings with the top Columnists & senior reporters. |
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Articles in English and Urdu in reputable newspapers to highlight the developments and other activities. |
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Reports & Interviews with Electronic media. |
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By using the above-mentioned strategy or media activities The PASSAGE brings its clients to the mainstream of positive publicity grounds and maintains a reputation through which a client stays in the media with positive notes. |
| The PASSAGE minimizes the bad press, which is often created by misreporting or disinformation. It strategically develops a proactive approach and publicizes the issue or news item in its actual form and shrinks chances of negative publicity. |
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